The Book That Was Prayed Before It Was Written: Michael Feehan on Building Seven Prayers

Every founder is told to start with the story. For Michael Feehan, the Sydney-based author who goes by “OG7P,” the story did not need to be invented. It arrived in 2019, and it became Seven Prayers, a book published on 28 April 2023.

Today Feehan runs SEVEN PRAYERS, a venture with a one-line purpose. “We prompt prayer,” he says. Behind that line is a product that he believes can’t be compared with anything else on the shelf.

Where the Idea Came From

Most products begin with research. This one began with an experience. “God the Father inspired me through events that took place in 2019 against me,” Feehan says. In his own description, those events brought “horrific trauma” to him and his family, and he planned revenge.

What happened next is the part he emphasizes. “God found me in the lowest hell and taught me to pray,” he says. Seven Prayers, he explains, is that prayer book.

For an entrepreneur, the interesting detail is the timeline. Feehan did not write a book and then look for a message. He says he prayed day and night from 2019, and the book is the result of that practice. “Seven Prayers is the result of me praying day and night since 2019,” he says. “God heard my prayers and answered them. The book was published.”

What Makes It Different

In a market full of books about faith, Feehan is direct about what he believes sets his apart. He describes Seven Prayers as “a lived, prayed and answered prayer book,” one that was prayed from 2019 until its publication in 2023. “There is nothing like this on earth,” he says.

He says it is not a conventional book. “It is a lived, prayed and answered piece of work that is living and breathing,” Feehan says. “No ordinary prayer book.”

Any founder will recognize the value of that. A product with a real origin is difficult to copy, and Feehan’s confidence rests on the fact that the book comes from his own experience.

The Problem He Is Solving

Ask Feehan what problem his business addresses and the answer is as big as it gets. “Prayer solves every problem known to man,” he says. “It is the most powerful weapon we have.”

His philosophy for the brand is just as simple: “Anyone can pray and everyone will pray.” He doesn’t narrow it to a particular audience. The business exists to prompt prayer, and the invitation is open to anyone.

Building Visibility

Since publication, Feehan has built a profile beyond his own network. He has completed an article with Michael Franzese and has gifted Franzese a copy of Seven Prayers. Through SEVEN PRAYERS, he sponsors professional boxing, including former NBA player Delonte West’s bout for Brandrisk. The boxing sponsorship images Feehan shared feature four-time world champion and Boxing Hall of Famer Jeff Fenech, Paul Gallen and Delonte West. Separately, in music, famous producer Scott Storch has partnered with SEVEN PRAYERS to create the SEVEN PRAYERS soundtrack.

These are modest entries on a longer list of goals, and Feehan presents them as such: steps along the way to a much bigger target.

The Goal

That target is clear. Feehan wants Seven Prayers to become the number one prayer book in the world.

It is a big ambition, and he states it without apology. It follows from the same belief that runs through everything he says about the book: that prayer is for everyone, and that it works.

For readers and for other entrepreneurs looking for a reason to keep going, his advice is one word. “PRAY,” he says.

Learn More

Michael Feehan is based in Sydney, Australia. To find out more about Seven Prayers, visit 7prayers.com.au or follow Seven Prayers on social media as Sevenprayers_au.